| How your buyers subscribe |  | Sample HotLine notices |

| SPECIAL NOTICE for Massachusetts MLSPIN subscribers! |

	Subscribes buyers, collecting their email addresses and buying preferences for community, price range, and number of bedrooms. It does this at your Web site 24 hours a day, 7 days a week, unattended by you.
	Sends email notices automatically to buyers whenever you enter a new listing at your Web site that meets their personal preferences. Notices are also sent when you change listing prices. You don't lift a finger!
	You can also use the HotLine to notify your buyers about other new listings in your area, whenever you wish. The HotLine does the matching and the mailing for you. Some agencies do this to report selected new MLS listings every day.

 The HotLine helps you build your business.

	With it, you can pledge to Web site visitors that you'll make them among the first to know about new listings. It's a strong message you can highlight in your print advertising.
	You send email notices that alert many buyers during the day, at their workplaces, about new listings -- right after the listings show up on your Web site.
	Buyers read these notices because they asked for them, and they know that each one is for a property that meets own their personal preferences.
	Buyers like email notices because they can learn about what's new for them without having to take the time to check a Web site every day
	Each email notice includes an email link to you, as well as your phone number and a link to your Web site, to make it easy for buyers to contact you for details about the property in the notice
	You have instant access to your HotLine subscriber list at any time. You can see how many subscribers you have, when each one signed up, their preferences, and their email addresses (as links, to make it easy to send personal email to any subscriber), and whatever other contact information they leave on the preferences form.

 How buyers subscribe to your HotLine

	Try it! Make a quick visit any of our client's Web sites and click on any HouseHunter's HotLine button. Follow the instructions to see how it's done -- just don't click on the "Save button" to avoid actually subscribing. Click here for a list of clients' sites.

 See sample HotLine notices

	When you enter a new listing at your Web site, an email notice like this one is sent to every one of your HotLine subscribers whose preferences are matched by the listing.
	The HotLine notices you can send to your subscribers about listings by other agencies in your area are different.

 Massachusetts subscribers to MLSPIN: Please note!

You are probably aware of the runaway success of the free WebHunter email notification service that MLSPIN offers all subscribers -- free of charge!. MLSPIN subscribers can sign up buyers who want to receive daily email updates about what's newly listed by all agencies in towns that they can specify. There are links to pictures of properties in the notices, and you can specify whether or not recipients see property addresses (see the MLSPIN Web site for details).

 We'll link from the HotLine buttons on your pages to a sign-up form for WebHunter, in place of the HouseHunter's HotLine form described above -- just say the word!

	You'll save interview time, because buyers can complete the form on-line, at their leisure. You receive all form contents via email the next morning. Then you can sign them up for WebHunter at MLSPIN at your convenience. You'll also be able to sign up WebHunter subscribers on your Web site's HotLine, so that buyers get notices of your new listings and price changes -- automatically -- within minutes of your posting them to your Web site.
	See an example of the setup for collecting WebHunter subscriber information by clicking on the HouseHunter's HotLine button at this client's site.